Preparing Weeks Ahead: Why Peak Season Starts Early
While many consumers see the post-Thanksgiving shopping period as a short-term rush, drivers know the preparation starts much earlier. Phil begins thinking about the season weeks in advance. “It is really all about mindset. You hope the route count is manageable, but you approach it like any other workday. Stay focused, stay calm, and do your job.”
Fewer Loads, More Complexity: How Routes Have Changed
This year has brought a different pace. Although overall freight volume is slightly lower due to economic uncertainty and fluctuations, the job is no less demanding. “We used to deliver to one store, maybe two. Now, we are making multiple stops almost every day. Fewer loads does not mean less work. The increase in store deliveries adds complexity.”
Drivers must remain flexible as freight plans shift, and routes are adjusted to meet seasonal demand. It is a constantly moving puzzle. “I could pull up a spreadsheet to see what is moving, but I am old school. I just focus on what is in front of me and handle the job one day at a time.”
Weather, Traffic, and Safety: Challenges on the Road
External challenges like weather, road congestion, and distracted drivers further complicate the season. “Weather plays a big role this time of year. And honestly, one of the biggest risks right now comes from other drivers who are not paying attention.”
Despite the added pressure, Phil stays focused and avoids overthinking.
“I do not second-guess the plan. I trust the people I work with and do what is asked of me. That is the job.”
The Human Side of Trucking During the Holidays
Truck drivers often work behind the scenes, but they are a vital part of the supply chain. In a culture that expects fast, convenient delivery, it is easy to overlook the individuals making that possible.
“When I first got into trucking, drivers were seen as highway heroes,” Phil said. “Then that image changed. During COVID-19, there was more appreciation for what we do, but I do not think the general public understands all that we do.”
His message to shoppers is clear: remember the people who make holiday shopping possible.
“If it were not for us out here, people would not be getting those great deals. We are not just machines on the road. We are human beings.”
Collaboration Behind the Holidays
Black Friday and Cyber Week would not be possible without strong collaboration between retailers, logistics providers, and the professional drivers who keep everything moving. Companies like Ruan, acting as third-party logistics partners, play a crucial role in ensuring smooth operations. But it is the drivers who bring those plans to life.
“The holidays create a lot of stress on the road,” Phil said. “There are a lot of distracted drivers out there. Staying safe and being patient are the most important things.”
Appreciating the Drivers Who Make Holiday Shopping Possible
From navigating multi-stop routes to adjusting to unpredictable conditions, truck drivers are at the heart of every successful holiday season. While shoppers are focused on finding the best deals, drivers are focused on making sure those deals arrive on time. So, this year, as you enjoy those holiday deals, take a moment to appreciate the drivers who made it all possible. For them, it is not just a shopping day, it is another day of dedication, long hours, and keeping the season moving.